Case Studies

32 weeks, 667 creatives, a two-month tracking bug, a landing page rebuild, and a mid-flight funnel pivot. Every lump solved one sprint at a time. CPL dropped 78% along the way.

They had a paid-ads machine that worked for years, then rebuilt their website into the most beautiful thing you have ever seen and it broke everything. A lesson in why you never change the winner. I found what changed, rebuilt it, and turned $1,500 into $7,600 in 30 days.

Replaced a retargeting-only agency strategy with a full cold acquisition system in the most hyper-niche market imaginable. 5,000 exotic vets worldwide.

While a newly hired GTM team was still planning a 5-channel engine, a single $100/day Meta Ads account drove 100% of the company's acquisition until the pipeline overwhelmed sales.

Nov 25 → Apr 26 of paid ads for a product that hasn't shipped. Three pricing iterations ($1 → $20 → $40), 237 paid buyers, and a peak ROAS of 1.03, while the industry baseline is ROAS 0.05.

Took over a Meta ad account mid-crisis at 5.6x ROAS, rebuilt the funnel, fixed geo-targeting, and shipped a before/after timelapse creative. Six weeks later: $40,802 revenue on $2,708 spend and average deal value more than doubled.